Branding and Interior Design for brand spaces with impact
Spaces that positively influence behaviour and perception
Well-designed spaces influence behaviour more strongly than is often assumed. They direct attention, encourage interaction and support decision-making. We use this effect deliberately to design spaces that are not just beautiful but effective. In a trade fair context, for example, this means more conversations and better lead quality. In interiors, it leads to more efficient processes and higher satisfaction. Companies benefit from spaces that actively contribute to achieving their goals.
Spatial communication for Bayer Crop Science: for Bayer's globally operating agricultural division, we designed a central transit space that combines architecture, content and brand into a distinct spatial experience. Coloured surfaces, systematically used graphics and scientific imagery turn the space into a communication surface and translate complex research into a concise design form.
Clear visitor guidance and spatial dramaturgy
A convincing space works like a good story. It guides people intuitively, sets priorities and creates deliberately designed experiences. We work specifically with sight lines, zoning and transitions to create a clear dramaturgy in the space. Especially in a trade fair context, this guidance is decisive for success. Companies benefit because visitors orient themselves better, stay in the space longer and take in content in a more structured way. The result is an experience that convinces both emotionally and functionally.
Generative design in space: for Heringer, we consistently transferred the distinctive design system of the Corporate Design to the trade fair stand, making the brand tangible in three dimensions.
The new visual identity was carried through not only in the trade fair context but also in the interiors. This creates a consistent design language that integrates the Corporate Design into everyday life.
Go to the project
Using materiality and atmosphere deliberately
Materials and surfaces decisively shape the perception of a space. We select materials not only according to aesthetic criteria, but always in the context of brand impact, use and durability. Light, colours and haptics are used deliberately to create atmosphere and appeal to emotions. For companies, this results in a space that is not only visually convincing but works holistically. This quality strengthens the perception of the brand and noticeably increases the quality of time spent in the space.
Interior Design and trade fair design with a clear brand strategy
Spaces as a strategic brand touchpoint
For companies, spaces are far more than functional shells. They are real points of contact where the brand is experienced directly. This is exactly where we come in: we do not think of Interior Design as an isolated discipline, but as an integral part of brand management. Every space conveys attitude, values and positioning – consciously or unconsciously. Through a clear design line, we create spaces that provide orientation, build trust and promote a consistent brand perception. In this way, the space itself becomes an active communication medium.
Combining Interior Design and brand management
Our strength lies in combining brand strategy and spatial design. While classic interior architecture often thinks in functional or decorative terms, we systematically translate brand identity into space. Colours, materials, proportions and structures follow clear design principles. For companies, this means no arbitrary solutions, but a consistent design logic throughout. The result is spaces that fit seamlessly into existing brand worlds and extend them in a meaningful way.
Trade fair design as temporary brand architecture
Trade fair appearances are a special discipline within spatial design. They work only for a limited period and must achieve maximum impact in a very short time. We develop trade fair stands as temporary brand spaces that attract attention, convey content clearly and guide visitors purposefully. In doing so, we combine spatial staging with strategic brand communication. Companies benefit from appearances that are not only visible but memorable, and that foster concrete conversations and contacts.
For our work in the field of Corporate Design, we have received numerous national and international design awards over more than 20 years of agency history. Among them the Red Dot Design Award.
Trade fair appearances as brand-defining spaces
„Our trade fair appearances have reached a whole new quality through working with Arndtteunissen. The design of our stands manages to stage our brand precisely while also enabling clear visitor guidance. Our presence at trade fairs is now much more attention-grabbing, more inviting and therefore more effective.“Martin Hoffmann, Managing Director Iseki
Interior design as a continuation of the visual identity
Good interior design does not begin with decoration, but with the question of how a place is used, read and perceived. Colours, surfaces, graphic elements, light and signage interlock and form a coherent overall picture. In this way, interiors emerge that do not seem arbitrary, but convey clarity, create quality of time spent and make an organisation's character visible. Especially in publicly accessible areas, it becomes clear how effective a well-considered interplay of design, information and architectural context can be.
Companies that already trust our branding expertise in interior and trade fair design
An Interior Design project comprises the analysis, conception and design of spaces as well as support during implementation. The aim is a coherent interplay of function, brand and atmosphere.
Interior Design is particularly relevant for companies with customer contact, physical brand spaces or modern working environments that want to make their identity tangible in space.
The duration depends on scope and complexity. Smaller projects take a few weeks, comprehensive concepts and implementations several months.
Yes, existing spaces can be developed further in a targeted way. Often structures are improved, the design is sharpened and the brand impact is significantly increased.
Spaces, whether internal to the company or external at trade fairs, are a central touchpoint of a brand. Professional interior and trade fair design strengthens perception, trust and differentiation from competitors, and fosters identification among your employees.
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We look forward to a non-binding initial conversation with you
Christian Malling
Senior Project Manager