Two employees exchanging ideas.

Digital Branding and Corporate Design for Heringer

BrandingBrand StrategyUX DesignUI DesignWeb DesignCommunication StrategyWeb Development
Heringer is the go-to partner for data-based business intelligence. As part of a strategic rebranding process, we supported the company through its repositioning. The result is a sound brand strategy, a contemporary corporate design and a consistent appearance across all relevant touchpoints – from digital applications to the design of the trade fair stand.
Logo of the renowned Red Dot Design Award 2026
An animation of the new key visual

A modular key visual for a highly flexible design system

The key visual is a central, recurring graphic element of the Heringer brand. It visualises the topic of data using a modular system of square tiles filled with different graphic structures, characters and fragments. The elements range from disordered, dense patterns to clearly structured compositions. The key visual can be used both statically and animated. In the animation, the modules change and rearrange themselves, making the process from complexity to structure visible. In static applications, the system provides clarity, recognisability and a high degree of design flexibility. Thanks to its modular logic, the key visual can be used across all media while always remaining consistent – a flexible design element with high recognition value.

Recognisability through consistent branding on digital surfaces

The corporate design is applied consistently in online marketing. Animations, colours and the modular key visual attract a great deal of attention in the feed. Clearly structured content and concise calls to action make it quick to grasp and thus support the acquisition of new customers.
Instagram post on an iPhone.
Videos of three Instagram Reels on an iPhone.
The front and back of the business card.
Image of the front and back of a complimentary card.

Website as a growth driver

In terms of content and concept, the Heringer website is clearly geared towards customer acquisition and lead generation. Alongside a precise design concept, search-engine-relevant aspects are built into the development from the very beginning. Structure, content and technical foundations are designed to strengthen organic visibility and position the Heringer brand digitally for the long term.

Image of the website on an open MacBook.
Animation of the user interface.

A UI design concept that uses the key visual both playfully and functionally

The brand design is consistently carried over to Heringer's new web presence. The modular key visual plays a central role here and is deliberately used as a design and functional element in the user interface. Individual image tiles structure the content, create recognisability and support user guidance.

„Working with Arndtteunissen, it was always evident how much experience and deep understanding of brand processes went into the project. This gave the entire process great confidence.“
Maik Heringer, Managing Director Heringer

Interactive appearance

The key visual is not only animated but can also be used live and interactively. Content can be controlled in real time and reacts dynamically to external impulses. This allows real image information to be translated directly into the graphic structure of the key visual. The result is a living system that adapts to the situation and opens up new forms of brand interaction, particularly in digital spaces, presentations or trade fair applications.
Two employees testing the interactive key visual.
Inside page and cover of the new brochure.
Image of the new Season Sans typography.
Image of a chart in the Heringer pattern.
„Arndtteunissen's design meets our expectations of a modern brand identity extremely well. We particularly appreciate the pleasant collaboration, the clear approach and the professional exchange throughout the project.“
Catrin Heringer, Managing Director Heringer
Printed logo on the chest of a T-shirt and a sweater.
The wordmark on a jute bag
Animation of the logo construction.

A brand in a single symbol

The initial letter “H” is derived from the Heringer wordmark and deliberately developed further as a brand symbol. The symbol has a variable construction and can be combined flexibly with the modular elements of the key visual. The result is a brand mark that brings together wordmark and key visual in one consistent system. The symbol is the deliberate reduction and condensation of all central corporate design elements – typography, colour palette, key visual and logo. It works as a concise, instantly recognisable design element with high recognition value and strengthens the visual identity of the Heringer brand across all applications.
A workshop session with the Heringer team.
Video of a workshop situation with the Heringer team.

How a brand is created: our framework for a structured branding process

The entire Heringer branding was supported by a structured, workshop-based process. In coordinated meetings, in small groups as well as larger workshops on brand, website and sales, we worked with the management, marketing and the responsible consultants to develop the relevant content and align it with one another.

„Arndtteunissen has given our complex world of data a clear strategic order and translated it into visually consistent communication across all relevant touchpoints.“
Rebecca Rücker, Marketing Manager Heringer
A door sign with Heringer's new brand mark.
A blue kitchen, two employees chatting.
A hand holding a cup of coffee with the new brand symbol.

When a space becomes a brand experience …

A strong brand has an impact not only in digital and analogue media, but also in physical space. Heringer's flexible appearance can be applied consistently to spatial applications. Whether office space or trade fair stands, the brand identity remains tangible and creates a consistent brand experience. Space thus becomes another interactive, tangible touchpoint where the Heringer brand can unfold holistically.

Image of several people in front of a stand at a trade fair.

Modular trade fair stand concept

A modular and flexible trade fair stand concept was developed for Heringer that can be adapted to different trade fair formats and floor areas. The new brand identity makes its debut at E-World 2026, where it is translated into physical space consistently for the first time.
Model of a new trade fair stand for Heringer.
Video of the Heringer implementation event.

Strategic implementation: anchoring the brand deeply among all stakeholders

The new brand identity was introduced at Heringer as part of an internal implementation event. At the Christmas party, the new brand was presented to employees, and the strategic approach, the development process and the final brand concept were explained. In addition, specially designed promotional items were handed out, conveying the new brand identity directly.

For all general topics and enquiries, please feel free to contact Christian Malling.

Let us find out together how we can best support you.

Christian Malling
Senior Project Manager