Corporate Design and website for IT expert Implec
BrandingBrand StrategyCorporate DesignUX DesignUI DesignWeb DesignCommunication StrategyEditorial DesignWeb Development
As an experienced partner, Implec advises its customers in the field of IT and then provides them with solutions tailored precisely to their needs. Through a brand relaunch, Implec wants to stand out successfully from the crowd in this highly sought-after sector. In addition, an adaptation of the existing website is intended to reflect the complex range of services appropriately.
The Task
IT has long since become one of the most important sectors on the market, and the competition is correspondingly fierce. With a new look, Implec wants to set itself apart from its current competitors at first glance and also be prepared for future challenges.
The Solution
We develop a concept that draws on familiar symbols such as the cloud and reinterprets them. The free approach to the theme of “Cloud” creates a concise, strong Corporate Design through unique design elements.
The Implementation
In addition to new typography for the wordmark, a bespoke house typeface is introduced. To ensure a consistent brand presence, we optimise all media in close cooperation with the company's marketing managers and adapt them in detail to the new design concept.
Business stationery
From letterheads and ballpoint pens to business cards – printed media in the new design consistently carry Implec's brand identity outwards and leave a lasting impression on existing customers and potential clients. So that the design guidelines are applied correctly, they are available to employees online in a brand portal.
A characteristic red and purple give Implec a distinctive personality.
The extensive knowledge of IT and cloud technology is reflected in an optimised online presence.
Expertise becomes visible
The website follows a clear design grid and thus presents the company as a reliable IT expert. Users quickly gain an insight into the variety of services and are repeatedly reminded that they can always contact Implec directly with any open questions.
Implec moves into new premises and implements these, too, consistently according to the developed design concept.
To present the new look to the public for the first time, managing director Nils Rochholl invites his customers, friends and family to the opening party of the office in Mönchengladbach. An invitation in the new design gives a foretaste beforehand, while on site the entire spatial design is presented in the fresh Implec look.
Photography: Dominic Heidl
We look forward to an initial, no-obligation conversation with you
Christian Malling
Senior Project Manager