What are print products?

Print products include all physical printed materials used in a communication and marketing context. These include brochures, business cards, posters, flyers and catalogues, among others. They serve to inform, build brands or promote sales. Design, choice of paper and printing technique have a significant influence on impact and quality. Even in the digital age, print products remain an important means of tactile and visual brand presentation – particularly at events, in direct marketing or in image communication.