Corporate Design for IoT specialist Cocus
BrandingBrand StrategyCorporate Design
To make their customers' daily work easier, the digital experts at Cocus AG develop individual IT solutions and tailor them precisely to each customer's needs. The company is regarded as the leading independent software and consulting firm in the German-speaking region and wants to convey this visually.
The Task
Strong technical IoT expertise enables Cocus to take an efficient approach – from analysing the problem of specific tasks to swiftly implementing the ideal solution. These special services, with which the company holds its own successfully against the competition, are to be translated to the visual level with a new Corporate Design.
The Solution
The new look of Cocus focuses on the essentials. A clear, tidy design also embodies credibility and presents the company as independent and recognisable within its own competitive environment.
The Implementation
In implementing the visual brand identity, unnecessary decorative elements are largely dispensed with and plenty of white space is used. It thus appears both modern and enduring. The new look also reflects the company's technical expertise and thereby inspires customer confidence.
At first glance
The logo, a combination of wordmark and symbol, is a strong abstraction of the theme “Allesnetz” (everything networked). The wordmark is constructed specifically on the basis of the symbol. A bright, friendly orange as the highlight colour underlines the creative, solution-oriented way of working and creates high recognisability. An anthracite shade is used as a contrast. It gives the look a refined, high-quality feel and thus reflects the technical competence of the IoT specialist.
Further design elements
With Grotesk Peter, a timeless, elegant sans-serif house typeface was chosen. Plenty of white space and the largely dispensed use of decorative elements put the focus on the essentials. Linear, tidy graphics also carry the abstraction of the IoT theme over into the key visual. It interprets attributes such as radio waves, as well as movement and change.
Making a lasting impression
The new design of Cocus is applied to all business media. Letterheads, business cards & Co. in a uniform look contribute to a consistent presence and thus promote memorability.
One for all
At important meetings, Cocus presents itself and its expertise with a PowerPoint presentation and leaves a lasting impression right there: with a layout following the new design guidelines, which takes every last detail into account and is available to employees for adapting the content.
Promotional items
Numerous promotional items are also produced in the new Cocus design.
Consistent application
A guide contains guidelines for the design of printed matter and digital applications. By following them, a clear and concise image of the brand is created, which boosts its awareness. At the same time, reliability and trustworthiness are communicated.
We look forward to an initial, no-obligation conversation with you
Christian Malling
Senior Project Manager