Heringer: Brand Identity for Data-Driven Growth
10.2.2026
How strategic clarity, precise branding and strong corporate design create a confident brand presence.
When companies grow, their brand does not automatically grow with them. Heringer shows exactly this discrepancy: a leader in its field, technologically strong, yet no longer clearly positioned in its external presence. Through organic growth, technological progress and a steady expansion of its service portfolio, the company has developed considerably in recent years. This is exactly where we come in as an agency, working together to develop a brand presence that does justice to Heringer's true strength.
Analysis and Strategic Concept
In an intensive analysis phase, we immerse ourselves in the company, its market environment and its entrepreneurial vision. The aim is to establish clarity about what Heringer stands for today and how this stance can be communicated externally in a precise, understandable and distinctive way. At the heart of the brand development is not self-promotion but impact: on decision-makers, on potential customers and at all relevant touchpoints.
A key element of the project is a series of comprehensive brand workshops and meetings in which we sharpen the corporate identity together with management and sales. Services are restructured, benefit arguments are clearly formulated and offers are honed so that they can be grasped quickly and communicated convincingly. This strategic clarity forms the basis for all further decisions in the branding process.
On this basis, we develop a consistent brand image, starting with the repositioning of the name, through a concise claim, to the visual translation. Heringer Consulting becomes Heringer: a deliberate simplification that underlines the company's self-image and at the same time increases brand visibility. The new claim sums up the service promise and makes clear what it is all about: measurable business success through effective use of data.
„The challenge was to structure a highly complex service portfolio in such a way that it creates clarity rather than overwhelming. The solution is a brand that shows strength without having to be loud – and that is precisely why it convinces.“Benjamin Arndt, Managing Partner Arndtteunissen
The New Corporate Design for All Touchpoints
The new corporate design translates this attitude visually. A newly defined, luminous shade of blue stands for digital competence, technological precision and future viability. A modular, dynamic visual language enables flexible applications – from quiet, understated communication materials to attention-grabbing presentations. The result is a design system that can both reflect complexity and provide orientation.
The new corporate design culminates in a holistic design system in which all design rules for digital and analogue media are bindingly defined. It forms the common foundation for all applications and keeps both visual principles and formal rules consistently together. The result is a system that can reflect complexity while providing orientation – stable in recognisability and flexible in application.
All further touchpoints are built on this basis. The new web presence, which will be relaunched in the middle of the year, consistently references this design system and translates it into the digital space. For digital applications, a clearly defined UI design concept forms the foundation: with fixed design patterns, components and interaction logic that work equally well for the website, software applications and social media formats. Content is clearly structured, users are guided purposefully and complex services are presented in an understandable way. Technologically, we rely on a future-proof setup with a headless CMS, which enables maximum flexibility and scalability. At the same time, the rules formulated in the design system also apply to analogue applications, such as the modular trade fair stand concept, which will make the brand tangible in physical space for the first time from spring 2026.
The result is a brand presence that shows conviction, makes expertise visible and positions Heringer as a confident implementation partner in the field of data-based business intelligence – clear, self-assured and recognisable.