Deutsche Hochschulwerbung Chooses Arndtteunissen

A strong new addition to our client portfolio: Deutsche Hochschulwerbung has commissioned us with the strategic and creative realignment of its brand presence. The assignment includes the development of a future-proof Corporate Design, the sharpening of the Corporate Identity and the concept for a new web presence.

Deutsche Hochschulwerbung has been active as a specialised media agency in the higher education sector since 1996. As a full-service provider, it covers the relevant communication channels at universities and student services organisations across Europe. The target groups are young people – students, career starters, young graduates – who are reached with precise campaigns in product, image or recruitment advertising.

With the new brand presence, the company's many years of experience are finally to become visible to the outside world too. The focus is on a modern, consistent brand architecture and a web design that clearly structures and effectively showcases the diverse services, exciting projects and extensive cooperation opportunities.

In a first joint brand workshop, we have already discussed key topics around positioning, brand identity and future direction. We are now developing the next steps in partnership – with the clear aim of creating a strong, contemporary brand presence that makes the values and services of the higher education advertising expert effectively visible.