Brand Relaunch for Cadosys
2.6.2025
Strategic and visual development of the Corporate Identity with a focus on Corporate Design.
With a revised Corporate Design, the software provider Cadosys is entering another exciting phase in its company history, following an extensive brand strategy and branding process. The company, which began over a decade ago as an innovative start-up in document recognition, has developed into a leading provider of AI-powered document processing. Together with us, Cadosys has modernised its brand presence to make technological progress and the new strategic direction visible.
From OCR pioneer to AI-driven efficiency brand
Cadosys started with classic OCR technology, laying the foundation for its success story. Today, the company stands for automation that makes everyday work considerably easier and increases the efficiency of processes. However, Cadosys is not about replacing people with artificial intelligence. Rather, the technology ensures that users can concentrate on demanding tasks, while recurring and monotonous activities are taken over by the software. People only intervene in particularly complex cases – an approach that puts collaboration between humans and technology at the centre.
„We did not take the redesign lightly. We wanted a careful adjustment in order to bring existing customers along. A completely new design would also have been the wrong path strategically. The company is healthy and stable – it does not need a major change. Instead, a sensitive realignment, adjusted by just a few degrees, was necessary to be positioned visually in a contemporary and forward-looking way. We are all the more pleased, together with our client, that it is precisely these careful adjustments that have led to a clearly modernised and contemporary digital brand.“Jan Teunissen, Managing Partner Arndtteunissen
New design for digital excellence
At the heart of the relaunch are optimised typography created for digital applications and a fresh, vibrant colour system. The oversized pixel icons originally used, which characterised the old appearance, were replaced by a modern "Flowing Data and Documents" key visual that underlines the technological progress and dynamism of the brand. A newly developed design system ensures that all digital applications of Cadosys – from the website to the software interfaces – are designed consistently and in a user-friendly way. This design strategy reflects the vision of Cadosys: technology that reduces complexity and maximises efficiency.
„After so many successful years of working with Arndtteunissen, it was a matter of course for us to tackle the rebranding and the relaunch of our website together as well. What we particularly value about the collaboration: the reliability, the creative excellence and the deep understanding of our brand. The result speaks for itself – modern, well thought-out and tailored exactly to us.“Tobias Schwarz, CEO Cadosys
A partnership that shapes the future
The close collaboration with Cadosys over more than a decade shows how fruitful a loyal, partnership-based client relationship can be. Together we have continuously developed the brand presence in order to accompany the success story from a small start-up to an established market leader. With the new Corporate Design, Cadosys is optimally positioned for the challenges and opportunities of the coming years – a milestone that shows how strategic branding significantly influences business success.