A special dynamic: brand relaunch for Voltego

The new website is Voltego's most important touchpoint. On the one hand, it explains the novel concept of buying electricity; on the other, it presents the indispensable tool for following the hourly changing prices: the exchange graph. In addition, the site, which works responsively on all devices, contains an extensive ordering process for new customer acquisition.

First, we define the requirements for the web presence with Voltego's management and create the most suitable information architecture. Implementation then follows – in a Scrum process lasting several months. Involved are a team from the disciplines of strategy, copywriting, communication design, back-end and front-end development, and project management. TYPO3 is used as the content management system so that the client can later add texts themselves. To ensure a modern and attractive implementation of the topic of electricity for B2B, the combined potential of typography, key visual and illustrations is fully exploited.

All graphic and interactive elements, such as checkboxes or form fields, are cohesive – precisely matched to the new design. This also applies to the icon set and other controls. They are intended to guide the user through the site as intuitively and simply as possible.

It is the core element of the site, as this is how the “product” is sold. For a smooth user flow, you are guided step by step through the process. If something is unclear, tooltip boxes with information are on hand. The branching logic is also intelligently programmed, directing, for example, business and private customers down the right paths.

To stand out from the imagery of the competition, Voltego relies on the use of illustrations. These are custom-made and convey topics as complex as e-mobility, self-generation or tenant electricity in an engaging way.

The visual design language runs throughout. From the icons and illustrations to the loading animation during the quote calculation, you continuously encounter familiar elements.

The basis for the relaunch is a brand and market analysis, which we carry out after talks and interviews with the management. An important insight from this: B2B is identified as the most rewarding target group. The focus of the brand communication is therefore to be placed on it. Positioning: Voltego delivers business electricity on business terms.

The guiding motif for the new brand identity is the dynamic derived from the changing electricity exchange prices. Just as the weather, with sun and wind, influences the prices, the key visual also takes up this theme. Likewise, the gradients and shapes allude to the resources from which Voltego's 100% sustainable electricity is generated.

Like the other text elements, the logo is designed on the basis of the proprietary house typeface “Archia”. The claim “Energie genau genommen” (energy, precisely) picks up the benefits of transparency and exact billing in Voltego's smart concept. We are just as precise in defining the colour concept, key visual, corporate language and imagery.

Paper is still something lovely. While letterheads and forms score with a clean design, the business cards, folders, greeting cards and flyers with the colourful key visual create affinity. There are 3 colour variants of these – to express the dynamic that prevails on the electricity exchange and at Voltego.

Online or offline: a company like Voltego needs a large number of forms – such as electricity supply contracts for private and business customers, invoices, cancellations, reminders, contract confirmations, direct debit mandates, rejections or general terms and conditions. Where required, these are designed to be interactive, so that Voltego or customers can enter the data directly.

To make Voltego and its novel product better known, print advertising is also developed: a mini flyer in DIN long format and an advertising series for the Tesla magazine.