What is user guidance?

User guidance describes the targeted steering of users through digital or hybrid user interfaces. The aim is to design interactions intuitively, make information quickly accessible and guide action paths in a targeted way – for example towards conversion, lead generation or information delivery. As an agency, we analyse existing user flows, optimise interaction points and develop wireframes or navigation concepts that bring users to their goal with as little friction as possible.

Good user guidance reduces cognitive load, prevents drop-offs and ensures that brand messages come across clearly. In physical space too – for example on touchscreens, POS systems or trade fair applications – user guidance plays a decisive role. It combines aesthetics with functionality and creates brand experiences with orientation.