Photograph of a flag with a logo print at the trade fair site

Corporate Design for Europe's largest fashion trade fair organiser: The Supreme Group

BrandingBrand StrategyCorporate DesignUX DesignUI DesignWeb DesignCommunication StrategyEditorial DesignWeb DevelopmentBrand Spaces
The successful Munich trade fair organiser munichfashion.company will now appear under the umbrella brand “The Supreme Group”. This includes eleven information and order platforms per year – nine in Munich, two in Düsseldorf. In a unique setting, over 3,000 collections are presented here each year to more than 50,000 trade visitors from all over Germany, Benelux, Eastern Europe and Russia.

The Task

To bundle the strengths of the Munich fashion trade fair organiser, we are commissioned to create an umbrella and sub-brand system and position it on the market. After a strategy process, we translate the brand content into a coherent Corporate Design programme whose visual message and brand communication ideally represent the special qualities of Europe's largest trade fair organiser.

The Solution

Elegant gold and strong dark blue meet bold neon tones and geometric clarity. We develop the brand identity of “The Supreme Group”. The result is a modular and extendable design concept. The brand identity we develop unites the two key elements of fashion: the enduring value of a successful brand and the seasonal change of the business.

The Implementation

In a brand workshop, we work out a new brand core as well as all brand content. We then visualise the umbrella brand “The Supreme Group” and the sub-brands for the individual trade fairs. We take on the development, design and implementation of communication media such as flyers, invitation cards, catalogues, admission tickets and advertisements, but above all the brand-new web presence and the newsletter system.
The Supreme Group wordmark with claim on a blue background
The clear colours in the completely new brand identity reflect the qualities of the events: Value. Leadership. Strength.
Overview of the company colours of The Supreme Group
Overview of the business media of the Supreme Group
Several Supreme Group business cards lying side by side
Two Supreme Group envelopes lying on top of each other
Close-up of a document folder with a string closure.
A compliment card is pulled out of an envelope
Header area of a trade fair page shown on a laptop
With over 250 collections per trade fair, the full-text search makes it possible to find a collection or exhibitor quickly and easily.
Index of all exhibitors at a trade fair
A large-format image gallery immediately captures the atmosphere of the trade fair days.
Gallery on a trade fair page
Exhibitors and visitors register digitally using a form. The registration is automatically forwarded to the responsible person.
Registration form with various fields
Image gallery on the tablet
The Supreme Group website is shown on end devices
Supreme navigation iPhone fashion trade fair
Tablet view of the Supreme Group web presence
The colour code and geometric visual language are firmly defined for each trade fair and clearly differentiate them from one another.
Various geometric patterns are shown one after another

The geometric shapes of the key visual stand for the fashion themes arriving every six months

Graphic showing the structure of the trade fair brands made of geometric shapes
They change constantly while always looking contemporary. In addition, the bold, radiant neon tones give the different events their distinctive recognisability and a high degree of individuality.
Opened flyer with the logos of the five trade fair brands
Different trade fair logos are shown one after another
Image of various adverts for the Supreme Group trade fairs
Three flags for the "Women&Men" trade fair in front of the exhibition building in Düsseldorf
Photo motif: trade fair visit
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to a no-obligation initial meeting with you

Christian Malling
Senior Project Manager