Several monitors showing an animation

Corporate Design for media technology expert Tennagels

Branding

For over ten years, Tennagels Medientechnik GmbH has been one of the first names for light compositions, multimedia presentations and interactive experience worlds. What makes the company so successful? A solid basis of technical know-how that meets a creative, unconventional approach.

The Task

In the course of a strategic realignment in 2002, we are commissioned to develop a brand identity. Above all, the aim is to set the media technology expert apart from the competition.

The Solution

Through the consistent use of form and typography, Tennagels is to stand out as unique in its industry. The combination of typeface and colour skilfully sets it apart from the crowd.

The Implementation

We choose a concise colour concept that can be transferred effortlessly to printed matter, information material and the web presence. The design elements were developed so that the client can continue working with them independently, ensuring a consistent brand presence.
The managing director of Tennagels' business card is held in a hand
A printed lanyard lies on a table
Rear view of a T-shirt with a printed logo
Graphic showing a wrapped Tennagels van

Product brand CurveLED

In addition to the Corporate Design for tennagels, a separate brand identity was also developed for the CurveLED product series.
Macro shots of LEDs as key visual
The words "curve" and "LEDs" are translated graphically and become the defining graphic element
Cover of the curveLED brochure
Macro shots and the technoid house typeface create a tension
The brochures designed introduce the team and the range of services
The click system in detail
The emblem is a pure wordmark and works thanks to the choice of a technoid house typeface
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to a no-obligation initial meeting with you

Christian Malling
Senior Project Manager