An exclusive company gets an exclusive design
BrandingBrand StrategyCorporate DesignUX DesignUI DesignWeb DesignCommunication StrategyEditorial DesignWeb Development
Finefood Catering is at home in the world of food and drink. With its many years of experience, the exclusive company supports its customers in organising events as a chef, as well as with advice and implementation. Its results are therefore always precisely tailored to the individual occasion and taste.
Analysing the existing design
From the logo and typography to the digital presence, we examine the existing design in collaboration with the PR and press agency textschwester, question it in detail and compare it with numerous competitors. The results obtained serve as the basis for developing a new brand identity in a workshop and concept phase lasting several weeks.
Making competence and credibility visible
Finefood Catering masters creative preparation as well as flexible handling. In addition, high standards are set for the quality of ingredients and dishes. Aligned with the essential values, the new visual identity is to position the expert in its environment in a contemporary way. To this end, the familiar company logo, the “corkscrew carrot”, has been slightly reworked and now shines in a refined copper tone. The typography now also reflects the refined character of Finefood and its services appropriately. The combination of the classicist serif typeface “Acta” with the geometrically constructed “Akkurat-Mono” picks up classically elegant and modern stylistic elements and thus conveys the company's precise way of working and experience.
„We are still impressed by the instinct and the love of detail.“Claudia Betz, Senior Project Manager and Communications for Finefood Catering
Well-considered implementation
In an information leaflet, both employees and customers are introduced to the Finefood look. There they learn about the thinking behind the concept, can engage with it at their leisure and become familiar with the new identity.
Concept for the image style
Pictures of the employees in action underline the passion for cooking and thus appeal to the viewer's emotions. While photos showing people are always black and white, food is shown in colour. The clear focus on the food not only highlights Finefood's skill, but also gives the viewer a first little foretaste.
Photography: Tim Neiser
Translation into the digital world
So that the brand communicates consistently on all levels, the new corporate design is also transferred to the online presence. First drafts in the form of wireframes present the planned elements clearly before work begins on their design. This takes into account all functionalities that positively influence the interaction between user and website and thus usability.Visually, a strong editorial character with exciting typographic composition and appealing image motifs catches the eye.
Optimising the website
To meet the user's needs not only on the computer but also on tablets and smartphones, the digital presence was designed responsively. Optimal operation on all mobile devices makes Finefood a company whose diverse offering can be viewed without restriction at any time.
Selecting materials
A high-white paper for covering letters and invoices radiates credibility and competence. Paired with the tactile experience of an exclusive natural recycled paper, the business media gain a sustainable and personal component. A subtle copper finish, which appears in the logo, embossed stickers or staple eyelets, looks refined and high-quality.
Promotional materials
Individual promotional materials communicate the corporate design and thus also the brand values across a wide variety of channels. Whether vehicle lettering or a sticker on an envelope: measures like these contribute considerably to customer loyalty and also support acquisition.
We look forward to an initial, no-obligation conversation with you
Christian Malling
Senior Project Manager