Creative corporate design solutions for the Cologne-based IT company Cologne Intelligence

In several workshops, we examine Cologne Intelligence in detail and analyse the competition in parallel. The findings serve to develop a new brand structure that positions the company purposefully within its environment.

So that the company's new structure is depicted clearly, graphic clarity, authenticity in imagery and language, and a high degree of flexibility play an essential role in the creative design. While a combined word and figurative mark represents the company as a whole, the figurative mark also reappears in the presentation of the sub-brands. Additional characters taken from source code create an association with the theme of “digital”.

The authentic imagery shows the people behind the company. The photos were taken during a multi-day photo shoot with the photographer Mareen Fischinger.

A style guide records the essential aspects of the design guidelines and is available to the employees of Cologne Intelligence at any time in our online brand portal. By following the rules, the brand appears consistently uniform and its characteristics imprint themselves on clients in the long term.

Following the brand development and the creation of a new corporate design, this is also to be translated into the digital presence. After all, an innovative web presence meets the high standards of Cologne Intelligence and presents the IT company appropriately within its industry.

First, so-called user stories help us to analyse the users' needs in more detail and to use them as the basis for developing the information architecture. Content is prioritised in the process, which ultimately results in a structured sitemap. One goal in designing the graphical user interface is to navigate the user intuitively through the website.

Ideas are sketched out using paper prototyping, and potential obstacles are replaced with alternatives. The close collaboration between designers and developers finally enables smooth technical implementation,

Even before wireframing come brainstorming and the subsequent draft on paper, before we go digital in the next step.

All layouts are developed for the various devices. This is how the corporate sites of the sub-brands come about for desktops, laptops, tablets and smartphones. These are tested on our own development server and content is regularly updated.

The design grid of the new corporate design is adhered to on advertising posters, complementary cards and all other business media. This ensures the recognition value of Cologne Intelligence.

A bright yellow as the base colour becomes a striking eye-catcher.