Two men talking with another person at a table, discussing data strategy and digital solutions together in a modern office.

Kubidat: Branding and Website for IT Consulting

BrandingCorporate DesignUX DesignUI DesignWeb DesignWeb Development
Kubidat combines many years of IT experience with a clear focus on data-based solutions. For the newly founded company, we are developing a brand that captures this expertise strategically, visually and in its communication.

From workshop to a clear brand positioning

In several brand and requirements workshops, we worked together to develop Kubidat's strategic foundation, i.e. its positioning: vision and mission, brand core, values and the question of how the company can credibly detach itself from its previous context as an independent brand. Interactive formats such as working in the FigJam board helped to make perspectives visible, prioritise terms and develop a shared understanding. From this distillation of content emerged a brand strategy that clearly positions Kubidat as a connecting partner between business and IT.

Insight into a workshop in which the brand values are developed in a team context
Several people standing in a workshop room looking at image and design examples for brand development laid out on display.

The brand core developed for Kubidat, “We guide. You grow.”, succinctly sums up what the company stands for: “We guide” describes Kubidat as an experienced companion that helps companies understand complex technological and data-based challenges and make structured decisions. “You grow” expresses the ambition of the collaboration: Kubidat creates solutions that not only support companies but help them to grow independently and remain successful in the long term.

Animated claim "We guide. You grow."

Designed from the cube

The cube is the defining motif of the brand. It is derived from the name Kubidat and gives the appearance a clear, constructive foundation. It shapes the visual language across many brand elements.
Animation in which a square transforms into the distinctive Kubidat emblem with radial forms.
Reduced wordmark with the letter K as part of the Kubidat logo on a light background.

Starting with the logo, which was developed as a standalone wordmark from a distinctive serif typeface and refined in its details with the visual language in mind. The result is a logo that looks confident and at the same time reveals the systematic character of Kubidat.

A generative brand symbol

Kubidat's emblem is based on an abstracted “K” constructed within a clearly defined grid. Simple shapes create a variable symbol whose expression changes continuously without losing its structure. A static emblem thus becomes a living system: always new, yet always recognisable.
Graphic key visual with radial shapes on a design grid, showing the system of the corporate design.
Three posters in the Kubidat design with brand messages hang on a wall and show the development of concise key visuals.
A person seen from behind, wearing a T-shirt in the Kubidat design in a modern office, shows the brand identity applied to clothing.
Several business cards with the Kubidat logo lying on top of each other, showing the corporate design applied in print.

Icons with a system

Characteristic of the visual language of the newly developed icons are the grid-based, likewise square terminal elements, which visually emphasise end points and open lines and give the icons a stable, modular character. This allows even complex content to be conveyed clearly, concisely and consistently.
Set of minimalist icons visualising data flows, networks and digital processes in the Kubidat design system.

A key visual that stands out

Kubidat's visually defining key visual is used across all touchpoints. On the website, the key visual is brought to life through creative coding. With a JavaScript-based solution, values are generated randomly within defined ranges, so that the orientation, size and gradient direction of the boxes vary. This random yet structured movement reflects the dynamic nature of Kubidat: always searching for the best solution, always flexible, but always with a clear structure. The result is an interactive visual that does not merely appear static but adapts dynamically to the user – on both desktop and mobile views.
Animated web view using the green key visual and modular surface elements in the interface.
A designed brochure titled "Zukunft gestalten mit Daten" (Shaping the future with data) lies on a table, showing the application of the corporate design in editorial design.

The key visual is also suited to bold use in print – for example on the covers of brochures, posters or banners.

Visually, the key visual can be used in a variety of ways: with or without a gradient, static or animated, as a background or as an image mask.
Animated presentation layout that systematically transfers the corporate design to slides.

Images that show closeness and expertise

For Kubidat's imagery, we photographed the team on site in Mannheim – in real working situations, in meetings, in conversation and in focused moments of everyday life. The focus was not on staged poses but on the people behind the work: experienced, focused and approachable.

Two men sitting at a table in a meeting, listening attentively and taking notes during a conversation about software and data analysis.
A team stands in front of a screen with a video conference and discusses content together with a person who has joined remotely.
The design system unfolds dynamically across the content.

The careers page of the new website shows how the imagery is used in the digital presence.

„The collaboration was characterised by a quick shared understanding. Arndtteunissen got to grips with our field very well and worked with us to develop a clear language for Kubidat, which can be found throughout the entire presence today.“
Patrik Bannholzer, Managing Director Kubidat

Brand in space

Kubidat's appearance is also carried through consistently in physical space. Central elements such as the key visual shape surfaces, objects and spatial situations and make the brand physically tangible. This creates an environment that provides orientation and makes Kubidat's clear, systematic attitude visible beyond digital applications.
A person looks at an illuminated green Kubidat logo on a sign on the exterior façade of a modern building.
Two people sitting on a green seating landscape in the Kubidat design, showing the integration of the brand identity into furniture and interior design.
A modern office with workstations and green design elements shows the integration of the corporate design into the working environment.
Two drinks cans in the Kubidat design stand on a table, showing the transfer of the corporate design to packaging.
A smartphone with an individually designed green Kubidat design lies on a wooden table and shows the application of the corporate design to merchandise.
A door sign reading "Do not disturb. We are coding." on a glass door shows the link between brand message and working environment.
For all general topics and enquiries, please feel free to contact Christian Malling.

Let us find out together how we can best support you.

Christian Malling
Senior Project Manager