We are the new lead agency for Steinbach & Vollmann
30.11.2025
Together, we are strengthening brand, sales communication and digital performance in the B2B sector.
With Steinbach & Vollmann (STUV), our agency gains a long-established manufacturer of lock and locking solutions as a new lead client. The company from Velbert looks back on more than 140 years of experience – and has been going through an exciting transformation process since 2020. STUV stands for innovation, quality and customer focus in the B2B segment and, with the acquisition of a high-tech company, has expanded its portfolio to include modern, security-oriented product solutions.
As a specialist agency for brand development and sales communication, we support STUV in the strategic and creative further development of the brand. Together with the in-house marketing team, we have developed a performance-oriented campaign strategy that sustainably strengthens both brand awareness and the sales of specialist products.
At the centre is a new lock concept that meets the highest security requirements and impressively demonstrates STUV's innovative strength. Our task: to translate the complex technological content into a clear, convincing brand message – with a strong visual identity and consistent B2B communication across all channels.
„The challenge lies in translating the technological depth of the products into brand communication that is emotional yet technically precise. Through the interplay of our experts from different disciplines, we have succeeded in developing a campaign concept that convinces both strategically and creatively. The extremely pleasing results naturally delight our clients as well as ourselves.“Benjamin Arndt, Managing Partner Arndtteunissen
The interplay of branding, corporate design, UX design and performance marketing forms the foundation for the new brand direction. Through close collaboration with our sister agency Supercoaster GmbH, a specialist in digital performance marketing, and selected network partners, an integrated communication approach emerges that combines strategy, creation and digital activation.
A central part of the project is the development of a long-term brand roadmap: it defines the next steps for the consistent further development of the STUV brand – from visual language and tone of voice to data-driven campaign management. This makes it possible to sharpen the brand identity and sustainably increase brand visibility in the international B2B environment.
The first campaigns are already showing results: visibility, reach and interaction are rising significantly, and sales communication is becoming measurably more efficient. STUV is thus successfully positioning itself as an innovative market leader that combines tradition with progress – and we are delighted to actively help shape this journey.