PYLOCX® is a highly secure, battery-free access solution for operators of critical infrastructure, developed for applications with the highest requirements for availability, data protection and tamper resistance. The system also works reliably during power or network outages and enables secure access to sensitive infrastructure such as waterworks, energy facilities or logistics sites. Our task: to translate this technological and regulatory complexity into clear, understandable and engaging brand and campaign communication.

A continuous campaign framework is created that conveys a consistent message, a stringent visual line and a uniform tone across all channels. The clearly defined thematic architecture not only provides external orientation for the target group but also strengthens the sales team's lines of argument internally.

Through a topic-focused landing page, an in-depth live webinar with an interactive Q&A session and a detailed whitepaper, the legal requirements were explained clearly and practical options for action were offered.

In parallel, we deliberately take a data-driven approach: classic photographic motifs are tested directly against the world of illustration. In iterative optimisation loops, we analysed performance, interaction and lead generation in order to assess on a sound basis which visual strategy has the greatest impact.

Complementing the whitepaper as a lead magnet, a comprehensive product brochure is created that presents technological advantages and specific application scenarios in a structured way. A targeted print mailing flanks the digital campaign: both as a personal invitation to the webinar and as a classic cover letter with relevant updates on the current legal situation.

An interactive online test also allows KRITIS operators to check which regulatory requirements apply to them specifically. In this way, STUV consistently positions itself as the competent first point of contact for the new KRITIS umbrella act, from classification to practical solution.

In parallel with the ongoing campaign, we are systematically sharpening the STUV brand and specifying the application rules of the corporate design. All design principles, imagery, typography and tone-of-voice guidelines are documented and defined in a binding, comprehensive style guide.

In addition, we are developing a modular brochure concept that enables STUV employees to create communication materials independently and in line with the brand, for example a PYLOCX® product brochure. This creates not only campaign impact externally but also lasting brand and implementation confidence within the company.

STUV stands for holistic security solutions far beyond the PYLOCX® product. Security is part of its heritage, its technological expertise and its brand identity. This is expressed in the new claim “The top of security.”

As part of the brand evolution, we are also redesigning the heritage seal and sharpening its message around origin, quality and “Made in Germany”.