What is cross-channel marketing?
Cross-channel marketing refers to a strategy in which different communication channels – online and offline – are deliberately linked with one another. The aim is to address customers consistently and in context across all touchpoints. Cross-channel marketing increases reach, recognition and conversion rates.
Synonyms
Multichannel marketing, integrated communication, networked marketing, cross-media strategy, omnichannel approach, communication interlinking, channel-connecting branding, cross-promotion, touchpoint integration