New Corporate Design for Copart Deutschland
5.8.2025
We are developing an independent branding for Copart Deutschland – inspired by the US brand, adapted for the German market.
Copart is known worldwide for buying and selling used and damaged vehicles. The company, with its roots in California, has grown since its foundation in 1982 into a global player in online car auctions – with more than 200 locations in 11 countries. Copart has also been active in Germany since 2016, bringing vehicles from insurers and fleet operators to the digital auction market.
Our task: to develop an independent yet brand-compliant Corporate Identity for Copart Deutschland – one that conveys the core of the brand while also meeting the expectations of the local market. The project starts with an intensive brand workshop in which we analyse core values and target groups with the German team.
The challenge: the Corporate Design that we launched a few months ago is to take its cue from the established US brand, while developing its own visual language for the German market. The aim is an appearance that increases brand visibility while also feeling professional, trustworthy and digital.
„Designing a brand that sits between a global look & feel and local expectations is always particularly exciting. The solution for Copart Deutschland is a clever symbiosis of digital clarity and emotional brand communication.“Anthea Welzel, Lead Senior Designer Arndtteunissen
Everything may be touched: except the logo. It is used globally and is well known. Our solution is based on a modern, forward-looking design approach. The new imagery is inspired by 3D models that show vehicles from exciting perspectives – a way of depicting damaged vehicles without using classic accident photos. The wireframe-style visualisation conveys transparency and technical competence and creates an emotional distance that still sparks curiosity.
A fresh, extended colour spectrum with deep shades of blue underlines the serious character and digital innovative strength of Copart Deutschland. The new typography is powerful and dynamic – it speaks the language of the street without becoming loud. The combination of strength and lightness reflects the character of the brand ideally.
For different applications – from online to print – we are developing a flexible design system. It includes clear design principles, modular layouts and practical guidelines. The new design system is intuitive to apply and ensures consistency across all channels.
In a comprehensive style guide, we define rules for colours, typography, imagery and logo usage – clear, understandable and ready to implement immediately. The result: a strong, independent brand identity that visibly positions Copart Deutschland in the market while maintaining the connection to the global brand.