New brand identity for VDM Metals

For 85 years, VDM Metals GmbH has been offering metallic material solutions on the national and international market that withstand the most extreme conditions. For many decades, the company has been distinguished by continuous research and a high level of quality when it comes to high-performance materials. New strategic goals and an internal restructuring made it necessary in 2014 to create a new, brand-appropriate visual presence. With the repositioning of its communication, VDM Metals aims to bring its visual appearance into line with its high-quality products and thus to optimise the company image on the B2B market. A further focus is on achieving a better ranking position as an attractive and modern employer.

Thanks to the visual brand identity we developed, VDM Metals now presents itself as high-quality, professional and future-oriented. In addition, the Corporate Design is applied worldwide without losing recognisability. With this fresh appearance, VDM Metals stands out from its competitors at national and international level and, in line with the newly developed brand strategy, positions itself as a professional generalist in the field of high-performance metallic materials.

To achieve this, we designed the complete business stationery and all promotional materials, provided input for the trade fair stand design and implemented a PowerPoint concept as well as a comprehensive and extendable brochure concept. The relaunch of the VDM Metals brand took place at the beginning of 2015.

HERE you can gain an insight into our project.