vdm-metals-branding-corporate-design-identity

Corporate Design for the leading, internationally active company VDM Metals

BrandingBrand StrategyCorporate DesignCommunication StrategyEditorial DesignMotion DesignBrand Spaces
VDM Metals has been producing high-performance metallic materials that withstand the most extreme conditions for 85 years. Over decades, the company has stood out for continuous research and a high standard of quality in the field of high-performance materials: reliable, goal-oriented and innovative.

The Challenge

With many years of expertise, VDM Metals stands for first-class materials competence in Germany and many countries around the world. Over a long period, the demands placed on the company change. New strategic goals and an internal restructuring require a redesign of a brand-appropriate visual identity in 2014.

The Solution

As the Corporate Design lead agency, we analyse the company's strengths in several workshops together with the management and other employees, sharpen its profile and define the brand values. We derive design elements such as colours and typography from the world of VDM products. Supported by a clear design grid and the consistent use of the key visual, a concise brand identity for VDM Metals emerges.

The Implementation

We design and produce the complete business stationery, a comprehensive and expandable brochure concept, a PowerPoint concept and various giveaways for the relaunch in early 2015. A comprehensive style guide, implementation measures within the company and the adaptation of the business media for international use round off the brand package.
VDM_Corporate_Design
Overview of the VDM Metals business stationery
A stack of business cards of a VDM employee
Image of the primary colour orange with its tints
Image of the primary colour blue with its tints
Rounded in-house typeface for VDM metals
VDM Metals business cards in German, Russian and Korean
Overview of cut-out objects
The typeface "Morebi Rounded" imitates the flowing, geometric forms of the products the company works with: rods, wires, coils and spools."Neue Helvetica" is used as the body typeface. With its timeless appearance, it looks stable and precise and is outstandingly suited to large amounts of text.In addition to the "Neue Helvetica" type family, further typefaces are defined for three languages in order to keep the visual appearance consistent internationally as well.
The managing director and employees of VDM Metals in conversation
Managing Director Benjamin Arndt gives a presentation to the VDM Metals workforce
Overview of all the VDM brochures
The cover of a brochure for VDM Metals
An open page of the VDM Metals brochure shows the company's typography
VDM Metals lanyard and staff ID card
A greeting card lies on an orange foil envelope
The implementation of the Corporate Design concept affects all media within the company.
A tablet shows PowerPoint slides
In the course of global communication, the system font Arial is used in the company presentation and replaces the licensed fonts.
Two sheets of VDM letterhead lying side by side
Nationally standardised letter formats are taken into account and receive an adapted design.
Drawing a sketch for a trade fair stand for the VDM corporate design
Exterior and interior view of the VDM Metals trade fair stand
The exterior view of the VDM Metals trade fair stand
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to a no-obligation initial consultation with you

Christian Malling
Senior Project Manager