Advertising media for the TTX event of the International Table Tennis Federation
BrandingBrand StrategyCorporate DesignCommunication StrategyEditorial DesignBrand Spaces
The International Table Tennis Federation, ITTF for short, represents all national sports associations in the field of table tennis. In addition to monitoring the rulebook and seeking technical improvements, the well-known umbrella organisation is also responsible for organising international competitions.
The Task
The ITTF wants to bring young people closer to the sport again, in cooperation with the successful table tennis club Borussia Düsseldorf. To this end, a cool event is planned in Düsseldorf's Old Town as part of the TTX competition series, which becomes a unique experience thanks to its relaxed atmosphere and appealing visual presentation.
The Solution
With an eye-catching presentation, guests are impressed not only in advance but also at the event itself. The event thus leaves a lasting impression, with the aim of inspiring enthusiasm for table tennis over the long term.
The Implementation
From flyers and posters to the table tennis tables themselves, the design of all advertising media is adapted to the existing brand strategy. On-site support ensures that the existing Corporate Design rules are followed and that the table tennis event runs smoothly.
Detailed event planning
To take the on-site conditions sufficiently into account, we produce detailed scribbles. These also consider the requirements of partners from architecture, media design and exhibition construction, with whom we work to realise the event.
Informative flyers in a trendy design
In addition to the most important facts, a flyer contains the rules of the competition. Designed in a striking style, it appeals above all to young people. The tone of the written content is also tailored to the target group.
Distinctive posters
Posters with large areas of colour and graphics quickly catch the eye in public. Yet simple and uncluttered, they do not distract viewers unnecessarily from the essentials.
Winners' trophies
The graphics used serve as a template for trophies that the winners of the competition can take home. In both shape and colour they follow the rules of the existing Corporate Design and thus skilfully create a link to the TTX brand.
We look forward to an initial, no-obligation conversation with you
Christian Malling
Senior Project Manager