Illustration of a landscape with an aeroplane

Corporate Design for the company Mr.Answer

BrandingEditorial DesignBrand Spaces
The trading company Medeuras has been active in the promotional products sector for many years. As its newest product, the company now wants to offer a ballpoint pen with a pull-out banner. As part of devising an independent brand, we take on the design of the pen and create a distinctive character design.

The Task

Medeuras' latest product launch is to be a ballpoint pen with a pull-out banner. As an individual brand with practical benefits, it stands out from the crowd and impresses with an extraordinary appearance.

The Solution

After extensive research in the stationery sector, we quickly realise that a cheat-sheet pen for schoolchildren is needed. So we talk to teachers and pupils and pore over maths and English books before creating content for a total of five school subjects. A little detective with an amusing story is conceived as a likeable brand ambassador.

The Implementation

Together with the client, we move on to the product design and the development of all elements of the brand identity. This also includes a child-friendly corporate language and the character design with the memorable name “Mr. Answer”. The first public appearance at the Paperworld stationery trade fair, with a stand designed by us, is a complete success.
Top view of the business stationery for Mr. Answer
Type sample of the house typeface of Mr. Answer
Overview of the company colours of Mr. Answer
Several colour-printed business cards lying on a table

The brand development of “Mr. Answer” carried out by us is followed by a redesign of the ballpoint pen and the design of pull-out banners for five different pens.

Hand holding a ballpoint pen with an extendable banner for the school subject mathematics
Hand holding a ballpoint pen with an extendable banner showing a timeline of the most important epochs and events in world history
Hand holding a ballpoint pen with an extendable banner featuring English vocabulary

The little detective figure Mr. Answer investigates useful knowledge and collects exciting facts. In a child-friendly way, the character introduces children to the world of maths formulas, irregular verbs and historical epochs and encourages them to carry out their own investigations.

Hand-drawn studies of facial expressions and movements of the main character Mr. Answer
We place further characters alongside the main figure of Mr. Answer and develop themed worlds for the respective school subjects. The illustrations are used in numerous communication media.
Illustration for the "English" theme world with city scenery
Various illustrations of animal characters shown side by side
Illustrations of animals and a landscape
Already at the first public appearance of Mr. Answer School at Paperworld 2010 – a trade fair for office supplies and stationery – he quickly wins over young and old alike.
Model of a trade fair stand for Mr. Answer.
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to a no-obligation initial meeting with you

Christian Malling
Senior Project Manager