Advertising campaign for the electricity provider Mark-E from Hagen
BrandingWeb DesignCommunication StrategyEditorial DesignBrand Spaces
Mark-E has been active for over 100 years as a subsidiary of Enervie Südwestfalen Energie und Wasser AG. As one of the largest service providers in the sector in North Rhine-Westphalia, it supplies around 300,000 customers with electricity, gas, water, drinking water and further energy-related services.
The Task
The electricity provider Mark-E wants to win new customers in Duisburg with the special offer of an electricity flat rate. The company from Hagen commissions us to develop a concept for effective advertising measures and then to implement them across various channels.
The Solution
To hold its own against the competition in the Duisburg region, the advertising campaign addresses competing electricity providers directly. We formulate the promise that Mark-E makes with its flat rate and emphasise its advantages over other providers. The tone is slightly provocative, but in a humorous way.
The Implementation
Advertisements and city lights attract a great deal of attention in public places and ultimately lead viewers to an accompanying landing page. There, prospective customers receive detailed information about the offer and can also enter a prize draw promising 24 months of free electricity.
Effective print media
In the city centre, at the bus stop, in front of the shopping centre – with city lights, electricity provider Mark-E advertises outdoors in a targeted way. In addition, advertisements are printed in newspapers, and posters and beer mats are distributed in restaurants, cafés and bistros relevant to the target group. Like the city lights, they carry a campaign slogan and a reference to the landing page.
The path to the landing page
On a landing page, interested parties can find out all the details about the flat rate. Those who are convinced by its advantages then have the opportunity to sign up for the offer directly via a form.
The Stromfresserchen (little power guzzler)
In a prize draw, people in Duisburg can photograph the electrical appliance that uses the most electricity in their household. The participant with the funniest Stromfresserchen is rewarded with a flat rate that they receive free of charge for two years. By illustrating the problem of immense electricity consumption, Mark-E makes its offer appealing in an indirect way. Actively involving potential customers also gives the campaign a very personal significance.
The digital presentation
The interface design and the pictograms are derived from the company's own Corporate Design. Here, the distinctive shape of the logo has been carried over into further graphics.
We look forward to an initial, no-obligation conversation with you
Christian Malling
Senior Project Manager