Photo of the office with employees of imovo Immobilienberater

Corporate Design for the business real estate partner imovo

BrandingBrand StrategyCorporate DesignUX DesignUI DesignWeb DesignCommunication StrategyEditorial DesignWeb Development
imovo GmbH is a brokerage company for business properties in the Düsseldorf and Essen area, which counts competence, customer focus and open communication among its most important core values.

The Task

The imovo team had already worked together at the real estate consultancy Catella and, after an amicable agreement, set up independently as a start-up, taking over existing structures and customer ­data. In autumn 2015, the company foundation requires the development of a new company name and a comprehensive brand identity.

The Solution

In a brand workshop, we define the vision and brand core of the company, which stands for responsible dealings with its clients and does not conform to common broker clichés. Due to its small size, imovo can act flexibly and expand its local roots into a competitive advantage. In this way, the company is to counteract the negative image of the industry and be established on the market as a likeable competitor.

The Implementation

We develop the new Corporate Design, an image brochure and the company’s new web presence for Düsseldorf’s business real estate partner. Starting with the naming, a brand identity is created that stands out above all through its modern mix of typefaces and its use of images in duplex style. Thanks to the flexible logo system and the combination of four strong colours, the brand identity visualises imovo’s flexibility and humanity.

Image of numerous imovo logo variants on an office floor plan subtly placed in the background
Four logo variants of imovo Immobilienbewertung designed by arndtteunissen
imovo_Corporate_Design_Media_Overview
The business cards were produced for every employee in four different colour and die-cut variants.
imovo_Corporate_Design_Business_Cards_Die_Cut_Colour_Variants
An imovo estate agent hands a customer her business card
Double page of the company brochure and screenshot of the imovo website on a tablet
Overview of a wide range of promotional items – key ring, coffee mug, ballpoint pen and umbrella – for imovo
The office was also branded and designed according to the new Corporate Design.
Photo of the corridor and entrance area at the estate agency imovo
A projecting sign for imovo on the exterior façade of a building
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to an initial, no-obligation conversation with you

Christian Malling
Senior Project Manager