An employee of Atelier Gardeur sews on the label and waistband

Brandbook for the renowned fashion label Atelier Gardeur

BrandingUX DesignUI DesignWeb DesignEditorial DesignWeb Development
Atelier Gardeur was founded in 1920 and now employs 2,000 people worldwide. Today, the trouser specialist is the only German company in which the trousers are made entirely in-house, from the first sketch through to production in its own factories. This is how the collections achieve absolute top quality year after year.

The Task

The renowned fashion label Atelier Gardeur commissions us with the concept and design of a brandbook for communication with the trade. The brandbook is to provide information about the brand and convey the company's claim to quality.

The Solution

The heart of Atelier Gardeur is the tailoring studio, which we have also made the theme of the brandbook. For the binding, we use a Swiss brochure binding with open thread stitching. When you open the brochure, you can see the dark blue thread with which the pages were bound.

The Implementation

We carry out two photo shoots and thus document, on the one hand, the „making of a pair of trousers“ at Gardeur and, on the other, „the hidden qualities“ of the trousers. The result is an 80-page brandbook, slightly smaller than A4 in format.
Close-up of the Atelier Gardeur wordmark on the cover of the brand book.
Several ornamental lines become a design element
The cover of the Gardeur brand book lies on an open double page from the inside section

Binding with a Thematic Link

In keeping with the tailoring studio theme, the brandbook is thread-stitched, and the unusual binding – a Swiss brochure binding with open thread stitching – is put on display for the viewer when opening it.

Opened double page lying next to three reels of thread
Top view of all the individual parts of a pair of jeans
Trousers from the fashion label Atelier Gardeur are made with great attention to detail in countless work steps – and exclusively in-house. For the brandbook, we document the making of a pair of trousers with a photo shoot at the headquarters in Mönchengladbach.
An open double page shows a quote from the managing director of Atelier Gardeur, Gerhard Kraenzle
Several ornamental lines become a design element
Two double-page spreads lying open side by side
Two double-page spreads lying open side by side
Two double-page spreads lying open side by side

With an Eye for Detail

To be able to show the hidden qualities of the trousers, such as perfectly finished seams, we plan and carry out a still-life shoot.
Detail view of a photographed jeans zip
Detail of a trouser waistband
Brand book double page opened in front of a background of illustrated trousers
Company profile and the making of a pair of trousers on a laptop
A flexible layout as a basis allows further subpages to be designed easily. Headlines and texts are formatted according to the rules of the corporate design, thus enabling high brand recognition on the web.
Online application form shown on a tablet
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to an initial, no-obligation conversation with you

Christian Malling
Senior Project Manager