What is responsive design?

Responsive design is the ability of websites to adapt their layout and use to mobile devices. Whether PC, tablet or smartphone, the website is adapted equally to the size of the respective screen and is therefore presented in the best possible way in terms of usability and functions.

Responsive design describes the property of a website that adapts to different screen sizes and device types. Through flexible design elements and layouts, it ensures an optimal user experience, regardless of whether it is viewed on a computer, tablet or smartphone. Responsiveness also contributes to search engine optimisation, as search engines favour such a website, which increases the visibility and findability of the site. These advantages maximise reach, increase dwell time and raise the conversion rate, which altogether contributes to a successful online presence.