An optimised presence for a strong brand in the HR network

A new visual language creates clarity, structure and recognisability. Typography, imagery, colour concept and layout system, among other things, were revised with the aim of professionalising and modernising the appearance without losing its identity.

The imagery was completely revised. Authentic, natural motifs show people in realistic working situations, with a focus on interaction, diversity and optimism.

Previously, the brand lacked a consistent, recognisable image style. Today, a clear, bright look shapes the presence. Cut-out portraits on coloured brand areas complement the image photos and can be used flexibly, for example in social media formats or as visual backgrounds in digital applications such as Microsoft Teams.

The pictograms were completely redesigned. They take up design principles of the logo – rounded corners, a uniform stroke width, geometric clarity. In doing so, they create a visual link between brand and content.

The new key visual translates the theme of connection and focus on people into a modular design element. A frame-and-area system that highlights text or images acts as a visual link across all formats. It provides structure, orientation and high recognisability.

The purpose-built style guide defines design principles, colour and typography rules, the use of the key visual and icons, and examples of digital and analogue applications. This creates a clear set of rules that provides confidence in implementation while leaving enough flexibility to keep developing the brand in a lively way.

The result is a professional, lively Corporate Design that connects all brand elements: logo, colour, typography, imagery and layout system.

It strengthens the DGFP's profile, creates clarity in its presence and enables consistent brand communication across all channels.