Corporate Design for Urban Innovationsberatung
BrandingBrand StrategyCorporate DesignCommunication StrategyEditorial Design
From the first idea to innovation – Daniel Urban, industrial designer/MBA, supports clients in developing new products and services. By integrating a holistic perspective early on, he helps to establish them successfully on the market once they have been developed together.
The Task
We are commissioned to develop an authentic brand identity with an approachable feel and options for personalisation. It should present the company in a professional yet likeable way and differentiate it from its competitors.
The Solution
Strong personalisation gives the brand identity a highly authentic effect, while the repeated use of the theme of “innovation” also generates enormous attention. High-quality business stationery and deep-embossed letterpress finishing round off the brand identity.
The Implementation
An iconographic logo and a house colour in vivid turquoise, used across the full surface, stand out from the crowd. The tone also conveys clarity, open-mindedness and inventiveness, which speaks for Daniel Urban’s expertise. The Corporate Design is characterised by the use of handwritten sketches in which the entrepreneur makes a personal connection with his clients. Rounded off with high-quality materials, the result is an identity that appeals both visually and haptically.
The theme of “innovation” can also be found in the business stationery. For example, the letterhead is not sent with a standard address window but in a hand-addressed envelope. The company address, contact details and date are simply integrated into the subject line, which allows for an unconventional layout.
Well-considered shapes and colours
The colour stands for clarity, open-mindedness and inventiveness and could hardly suit an innovation consultancy better. An analysis of competitors also showed that such a strong, vivid turquoise does not yet exist in the industry and therefore acts as a powerful recognition feature. The new corporate identity is complemented typographically by the modern sans-serif typeface “Geomanist”. It stands out for its clear forms and humanist character.
The founder’s drawings and handwriting as part of the brand identity
Being able to visualise ideas quickly and concretely is one of Daniel Urban’s most pronounced strengths and is an important part of his work. His handwriting and self-drawn sketches are therefore integrated into the brand appearance: as a note next to a photo, in combination with the typeface "Geomanist" or as a pictogram complementing the logo. This gives the authentic corporate identity a personal touch with a high recognition value.
Plenty of room for plenty of ideas
Urban Innovationsberatung creates the conditions in which ideas emerge. The brand symbol is meant to reflect this thought: on every writable medium, such as greeting cards, notepads or sticky notes, it adapts to the respective format and is additionally complemented by a personal salutation on the business card. The aim is to stay in clients’ good memory or to be able to leave a note with contact details for potential business partners when networking.
Photography: Stefanie Gartmann
Presentations
Learnshops, creativity workshops, talks – Daniel Urban makes creativity tangible. The new design makes it possible to prepare interesting graphics for talks, while a template is available for the company presentation. The slides are simple, clear and yet eye-catching.
We look forward to an initial, no-obligation conversation with you
Christian Malling
Senior Project Manager