Cropped photo of a socket on a wall

Corporate Design for the energy service provider Clever Energie

BrandingBrand StrategyCorporate DesignWeb DesignEditorial Design
Many companies are hit hard by rising electricity and oil prices, and energy-intensive industries are particularly affected. So why not pool energy purchasing for certain industries and thereby reduce costs? A resourceful energy consultant comes up with this idea and founds his own company for it: Clever Energie.

The Task

We are commissioned to develop a name and a brand identity for the new company. The challenge: as each industry represents its own target group, a flexible system of sub-brands is to be devised.

The Solution

We give the company a face, a name and a good start as a clearly positioned energy service provider. The result is a concise visual identity for the umbrella brand and a modular brand architecture with distinct identities for the respective target groups.

The Implementation

We design business stationery, contract forms and a Corporate Design manual for the energy service provider. The sub-brand "Energy management for bakeries" is worked out in detail. This includes comprehensive information material, a website and a presentation concept for talks.

Cover of the product brochure for Clever Energie
Person leafing through the product brochure for Clever Energie.
Opened double page from the Clever Energie image brochure
Detail photo from the brochure showing an infographic
Double page from the product brochure designed by arndtteunissen for Clever Energie
Open double-page spread of a brochure designed by arndtteunissen.
A person leafs through the image brochure for Clever Energie
Wordmark designed by arndtteunissen for its client Clever Energie
Detail shot of an infographic from the brochure for Clever Energie
Overview of the business media for the umbrella brand Clever Energie: open folder with cover letters, envelopes and business cards
Business cards lying on a table next to a plug
A graphic showing the alphabet in the house typeface DIN in two font weights
A graphic explaining the highlight colours for the sub-brands of Clever Energie
A graphic showing the structure and dimensions of the Brezel brand symbol
Pictorial mark in the shape of a plate with knife and fork on a purple background
Pictorial mark of an aeroplane on a blue background
An orange area with the description of the Pantone value
An infographic showing the structure of an information folder for Clever Energie
Open folder with business card and product sheet.
A person opens the envelope containing the energy contract
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to an initial, no-obligation conversation with you

Christian Malling
Senior Project Manager