The emblem developed by arndtteunissen for Borussia Düsseldorf, shown applied to table tennis balls

Corporate Design for table tennis record champions Borussia Düsseldorf

BrandingBrand StrategyCorporate DesignUX DesignUI DesignWeb DesignCommunication StrategyEditorial DesignWeb DevelopmentBrand Spaces
With 60 titles to date, Borussia Düsseldorf is Europe's most successful table tennis club and Germany's most successful sports club of all. Top-class players such as Timo Boll – who was ranked number one in the world in 2011 – also ensure continued media interest.

The Task

To present the club's excellent performance appropriately to the public, the table tennis record champions Borussia are initiating a revision of their brand presence. We are commissioned to develop a new corporate design based on the analysis by the agency „Deutsche Markenarbeit“.

The Solution

Typography and imagery reflect the dynamism and artistic lightness of table tennis. The lion, as a proud, fighting animal, symbolises the club and creates the local connection to Düsseldorf.

The Implementation

We design the new business stationery and promotional materials for the current season and revise the website and newsletter. For the Borussia Düsseldorf Sporthotel, the Andro TT-Schule and the Andro Kids Open, we develop a sub-brand concept.
Rendered table tennis balls
Group photo of table tennis professionals from Borussia Düsseldorf
Portrait of Timo Boll
BOR business stationery
Colour system for Borussia Düsseldorf
The business cards for Borussia Düsseldorf in close-up
Bevelled areas can be used as a further design element. The angle of this slope is derived from the angle of the house typeface CA Normal in its italic style and is therefore always 12°.
Borussia Düsseldorf ticket
Image of the bevelled surface as a further design element

The Use of Sub-Brands

borussia duesseldorf corporate sub-brands
Brochure for the Borussia Düsseldorf course programme with detailed service descriptions and impressions
Impression of the Borussia website on a monitor

For selected occasions, media can be produced in the „Premium Edition“ with a gold finish.

corporate design premium business stationery
The Borussia emblem in the "Premium Edition" in gold, applied to outfits
Borussia Düsseldorf players celebrate their victory wearing black and red outfits.
The Borussia lion, as the club logo, has also been incorporated into the interior facade of the new training hall and welcomes the athletes in the entrance area.
Banner in line with the corporate design for Borussia Düsseldorf
Banner in line with the corporate design for Borussia Düsseldorf
Facade design of the new professional training hall at Staufenplatz in Düsseldorf
borussia duesseldorf corporate facade logo
borussia duesseldorf corporate interior design

Changing Seasonal Motifs

Borussia poster from the 2017/18 season lying next to an autograph card and a VIP card
arndtteunissen designs new, visually varied campaign motifs for every playing season
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to an initial, no-obligation conversation with you

Christian Malling
Senior Project Manager