A Strong DU for Düsseldorf: Strategy and Design for the Kirchentag 2027
22.4.2026
For the Kirchentag 2027, we are translating the central message into a highly variable design system with Rhenish approachability. Our concept works precisely across all dimensions – from micro formats to the largest applications in the cityscape.
The state capital is preparing for an event of particular radiance: the 40th Deutscher Evangelischer Kirchentag in 2027. One year before the starting signal, the visual foundation of the campaign has now been presented, which we developed as lead agency with strategic focus and creative passion. At the heart of the design process was a message that reaches far beyond the religious context and that we, as an agency, have translated into a highly variable, modern design system.
The motto “Du bist kostbar” (“You are precious”) formed the content framework, set as part of the brief. Our strategic task was to interpret this profound reassurance in such a way that it creates immediate approachability in the urban space of Düsseldorf.
„It quickly became clear to us that the answer had to lie in a Rhenish interpretation. In Düsseldorf, people meet each other on equal terms, directly and without beating about the bush. From this strategic reasoning came the decision to make the “DU” the dominant visual anchor point.“Benjamin Arndt, Managing Partner Arndtteunissen
In terms of design, we brought this idea to life through a distinctive typographic concept and a concise colour language. The design breaks with static conventions and instead follows a highly variable design concept that – much like a good conversation – can adapt anew to its counterpart again and again. It is a system of maximum scalability: from the smallest digital application to gigantic formats in the cityscape, the core message always remains present and powerful.
The concept unfolds its full effectiveness especially in the use of public space. We have created a visual language that works just as confidently on huge LED walls as it does as a monumental banner on the large concert stages of the Kirchentag. The “big DU” holds its own in every dimension and manages to convey the identity of the event consistently and effectively across all media. In this way, design becomes the link between a message thousands of years old and a modern, vibrant urban society.