The new Highdream corporate design
2.9.2025
Highdream is launching its new brand identity with a new corporate design for its entry into the European market.
With its new corporate design, Highdream, a brand of the Chinese technology group HDM, now presents itself with a fresh, modern look – the next consistent step in building the brand in Europe.
Typography, colour, imagery – clear and international
The central design focus of the new appearance is typography: precise, dynamic, confident and universally legible, it forms the backbone of visual communication. The new primary colour – a vibrant, modern blue – ensures strong recognisability across all channels. The clear formal language is supported by a reduced imagery with large-scale cut-outs that confidently place the products at the centre. The new design is built to communicate internationally – particularly in Europe and China – loudly and with impact.
First measures visible – many more planned
New product catalogues and marketing brochures have already been developed for the current trade fair presence. And that is just the beginning: in the coming months, the design will be rolled out step by step to further touchpoints, including a new packaging design concept and additional marketing materials. As the lead agency responsible, we at Arndtteunissen will continue to support the implementation and roll-out. We appreciate the trust placed in us and look forward to the next exciting tasks in our collaboration with Highdream.