Online Presence for the China-Kompetenzzentrum in Düsseldorf

As Chinese companies show growing interest in setting up in Düsseldorf, enquiries to the China-Kompetenzzentrum are increasing too. A relaunch of the existing website is intended to provide initial answers to open questions and also make it easier to get in touch.

With the needs of the target group in mind, a concept was first created that served as the basis for the further approach. Among other things, the aim was to present Düsseldorf as a location for setting up a business as even more attractive than before. The content was therefore prepared not only to be informative but also visually appealing.

While clear sub-navigation and breadcrumb navigation help with orientation, buttons address users directly with targeted questions. Short body texts then introduce the different topics and are summarised clearly once more in a subsequent information module. The website’s display is also independent of the operating system and is therefore optimised for all mobile devices.

The China-Kompetenzzentrum advises Chinese companies that wish to establish themselves with a business in Düsseldorf or have already settled there. Founded in 2004 by the Wirtschaftsförderung, the IHK and Messe Düsseldorf, its service ranges from the initial exchange of information and help with finding property through to referrals to service providers.

Get a closer impression of the China-Kompetenzzentrum website HERE.