A Breath of Fresh Air for the Leipa Group
22.11.2017
In an agile process, we are developing a new corporate design for Leipa that will continue to hold its own successfully in the market.
The well-known company Leipa has commissioned us to relaunch its existing corporate design – with the aim of being successfully positioned for any challenge the future may bring.
Now that all its activities have been brought together under the name Leipa Group, the company wishes to communicate its values in a brand-appropriate way under the motto “Fit für die Zukunft” (“Fit for the Future”). On this basis, we are revising the existing corporate design and implementing corresponding measures over a development phase lasting several months.
In order to represent the well-known company appropriately, our design team first visited the plants in Schrobenhausen and Schwedt to gain a personal impression on site. “arndtteunissen prepared for the task with a meticulousness and attention to detail that I have not experienced in almost 20 years of marketing responsibility,” says Nenad Nemarnik, Head of Marketing and Corporate Communications at Leipa Group GmbH. Close collaboration with employees, the internal marketing team and the consultancy Stobbe WTF made for a process that was not only extremely creative but, above all, very open.
With its new look, Leipa wants to position itself as an attractive brand to external stakeholders and also to appeal successfully to potential employees. After a first look, Nemarnik emphasises: “We have really succeeded in combining our roots, or DNA, as a family business with our aspirations for future development.”
The Leipa Group is an independent family business with over 170 years of passion for environmentally friendly processes and technologies. Its focus is on products and services around paper and packaging on a 100% recycled basis. From magazine paper to testliner, cardboard and speciality paper through to paper-based packaging solutions – with over 1,700 employees, Leipa, as European market leader, turns well over 1 million tonnes of waste paper back into high-quality paper and packaging solutions every year.
Customers worldwide – from family-run Mittelstand companies to global multinationals – trust in the quality and reliability of Leipa products.