New brand identity for landscape maintenance expert Iseki
16.11.2018
For its 50th anniversary, the provider of professional compact tractors, mowers and attachments presents itself with a new look – which we developed in an extensive process and in close collaboration with our client.
ISEKI-Maschinen GmbH has been offering products for professional landscape maintenance and path technology since 1968 and has long established itself as an expert in its industry. For its 50th anniversary, the company wants to communicate its success and its changed structures appropriately to the outside world with a new brand identity. In an analysis of the existing brand, we therefore defined where it currently stands and where it should go in future. Based on our findings, a strategy was developed that, with corresponding measures, continues to present Iseki as a reliable partner and attractive employer on the market.
With its new corporate design, the company clearly sets itself apart from its competitors and at the same time optimises all of its sales communications. The landscape maintenance expert’s design guidelines were applied to all relevant brand touchpoints and finally presented to the public for the first time at GaLaBau 2018, the international leading trade fair for urban greenery and open spaces. Visitors were met by an exhibition stand of more than 500 m², created in collaboration with a wide range of partners.
In addition to the exhibition stand and business media, the landscape maintenance expert’s website was also adapted to match the design. On a linguistic level, the new presence is complemented by the claim “Ihr Job. Unser System” (Your job. Our system), which underlines Iseki’s expertise in tailor-made solutions.