Leipa presents itself with a new brand identity
15.11.2018
Over the past few months, we have been working on the new corporate design for Leipa, with which the environmentally friendly paper and packaging manufacturer will present itself to the public from now on.
The European group of companies Leipa Group GmbH offers its customers worldwide products relating to paper and packaging. To be able to hold its own on the market in future and to attract further target groups as well as employees, the company commissioned us to modernise its existing brand identity.
In close collaboration with the client Leipa, we developed a concept on which all further communication measures are based. The new corporate design is therefore consistently characterised by a combination of modern and classic elements. Senior Art Director Justine Siupka-Organek emphasises: “A contemporary look stands out from the crowd, but tradition also plays a very important role. After all, Leipa has 170 years of industry experience. That is truly something special.”
In addition to applying the corporate design to all relevant media, the brand identity was implemented strategically within the company: “It is important that employees can identify with the new brand identity. Only then can they credibly communicate the values to the outside world,” explains managing director Benjamin Arndt, referring to the early involvement of everyone affected throughout the entire development process.
Take a closer look at our project with Leipa HERE.