What is an art director?

The art director is responsible for creative leadership in a client project and carries the responsibility. They give instructions to their team but also work on implementing the respective tasks themselves. As the direct point of contact, they not only keep an eye on their own work but always on the entire process, can react to changing conditions and are in constant dialogue with the client. An art director has usually previously worked as a junior art director and was able to move up thanks to growing experience in the role.