Sankt Marien-Krankenhaus GmbH Awards Us the Contract

Following a pitch among six agencies, the Sankt Marien-Krankenhaus GmbH in Ratingen, with its 600 employees, has chosen our agency and awarded us a contract covering the overhaul of its entire brand presence and therefore all corporate communication measures, preceded by a corporate identity and design process.

Alongside the hospital, the company also includes two senior citizens' homes and a highly modern medical centre. "The task here is to develop an overarching concept that clearly communicates the shared origin of the various business units, both externally and internally," says managing director Ralf Hermsen.

Martin Heinen, head of marketing at St. Marien-Krankenhaus GmbH: "Competitive pressure does not stop at the medical sector either. We can no longer rely solely on our excellent staff and our good infrastructure. We see it as Walter Fischer once did: 'Do good and talk about it'. Our patients should know what we stand for and how we can help them. That is why our aim is to take a pioneering role in communication, too, in our fields of activity. For this we need a good communications package. We believe that well-thought-out communication and attractive design can be a genuine competitive advantage."

"We have worked for doctors in private practice quite often in the past. But this time it is a size bigger! Our whole team is delighted about this challenge. After all, you don't work for a hospital every day. Even in the kick-off meeting with the senior staff, it was clear to us: this is going to be something very special!", says Benjamin Arndt, managing director of arndtteunissen (formerly ZWO rundum kommunikation).

Besides the brand relaunch, we have also been commissioned to develop a new website, design an extensive set of business stationery and devise a modern workwear concept for the employees.

The new design line is expected to be implemented in the fourth quarter of 2013 and then expanded in 2014.