Brand Development for G Design
1.2.2013
Excellent craftsmanship meets progressive fashion design – that is the idea behind G Design, the new brand from Gardeur GmbH. We are supporting the launch of the young label with a brand identity and communication media in print and online.
G Design is the new high-fashion label from Gardeur GmbH. The young brand combines the excellent craftsmanship of Atelier Gardeur with fashion-forward fits and materials: the elaborately made trousers in neon, silk or leather stand out with cuts ranging from skin-tight to casually wide and with unusual washes – an individual fashion statement for self-confident women and men.
We are taking on the entire brand development and designing a distinctive visual identity for the new label. The basis for the logo is a handwritten lettering from the 1970s, which we are developing into a striking, contemporary wordmark. Alongside it, we are creating a comprehensive corporate design system, printed materials from hangtag to lookbook, and a website.
G Design will now present itself in its new look for the first time at Fashion Week in Berlin from 15 to 17 January. Trade fair appearances in Amsterdam, Düsseldorf and Moscow will follow.