New Sub-Brand “Mr. Answer City”
19.2.2011
The Mr. Answer family continues to grow: behind the new sub-brand “City” is a ballpoint pen with a mini city map. With this clever souvenir, cities can welcome their new residents.
The Mr. Answer family continues to grow: after the Mr. Answer School, with maths formulae and irregular verbs for pupils in years 5 to 8, became a resounding success in classrooms across Germany, we were commissioned to design another sub-brand. With the Mr. Answer City, cities can win the goodwill of new residents with a clever souvenir: a ballpoint pen with a pull-out banner carrying a mini city map and important information about the city. Building the “City” sub-brand involved not only the content and design of the banner but also the development of information material, a trade fair stand and a website.