What is a vector graphic?

Vector graphics are images based on mathematical lines and shapes, in contrast to raster graphics, which consist of individual pixels. The biggest advantage of vector graphics is their lossless scalability. No matter how much a vector graphic is enlarged or reduced, it always remains sharp and true to detail. This makes vectors ideal for logos, icons and illustrations that are used in different sizes and media.

Unlike raster graphics, which look pixelated and blurry when enlarged, vectors remain razor-sharp. For this reason, they are often created and used in programs such as Adobe Illustrator. Vector graphics are also the preferred choice in print applications, such as printing promotional materials, as the quality is retained regardless of the size of the print.

A vector graphic example: SVG logos (also a vector graphic format) are ideal for websites, as they can be scaled without loss and are always displayed razor-sharp – regardless of screen size. In addition, SVG files often have a smaller file size, which improves the loading speed of the website.