What is an advertorial?

An advertorial is an advertisement designed in the form of an editorial article. The term is a blend of the words "advertisement" and "editorial". Advertorials often look like normal articles, reports or interviews in a newspaper, magazine or online platform, but serve to promote a product, a service or a brand.

It is important that advertorials generally have to be labelled as advertising, so as not to mislead readers. Notices such as "advertisement", "sponsored post" or "promotion" are often placed at the beginning or end of the text. Thanks to the journalistic presentation, advertorials often appear more credible and informative than classic advertising, which increases their appeal for companies.