Corporate design for the property valuation and consultancy firm Weritas
BrandingBrand StrategyCorporate DesignUX DesignUI DesignWeb DesignCommunication StrategyEditorial DesignWeb Development
Weritas GmbH is a firm of property valuation experts headquartered in the financial centre of Düsseldorf, with further offices in Munich, Hamburg and Berlin. Among others, it prepares expert reports for private individuals, credit institutions, courts and property owners.
The task
The aim of the redesign of the Weritas brand is to position the company as highly premium, modern and reputable among its competitors in the industry. Above all, Weritas's many years of expertise and the high quality of its services are to be represented appropriately.
The solution
Property valuation and consultancy is shaped in a special way by its three managing directors, which is illustrated by the three bars of the "E" in the wordmark. Through a modern and friendly choice of colours, a mix of typefaces and a distinctive treatment of imagery, the Weritas brand gains key design elements that contribute to a concise look with high recognisability.
The implementation
In addition to the complete business stationery, we also produce a PowerPoint presentation, various give-aways and a comprehensive brand style guide for the relaunch at the "Expo Real" trade fair in autumn 2015. Afterwards, we also develop and publish the company's new website.
Property valuation and consultancy firm Weritas is strongly shaped by its three managing directors, which is visualised by the three bars of the "E" in the wordmark. Based on the letter "W", this creates a slant: an angle that runs through the entire design in the form of a slanted red area.
The theme of property is also reflected in the imagery. The distinctive image style shows aerial photographs of the four Weritas locations Düsseldorf, Munich, Berlin and Hamburg. Thanks to the subtle, desaturated black-and-white treatment, they can be used across large areas in the background of all media.
A compact leaflet introduces the reader to the company and its services in detail.
Give-aways for use at trade fairs round off the launch of the new corporate design.
We look forward to a no-obligation initial conversation with you
Christian Malling
Senior Project Manager