Corporate design concept with annual rings as key visual

Corporate Design for master carpenter Werner Beckmann

Branding
The company was founded in 2000 in Altenberge by master carpenter Werner Beckmann and his wife and now has 14 employees. Skill, experience, team spirit and a pronounced understanding of customers have made the joinery what can be called a genuine, grown family business.

The Task

A concise corporate design is to set the joinery apart from the surrounding craft businesses. As these present themselves rather conservatively, Tischlerei Beckmann wants a fresh and contemporary presence.

The Solution

We put the material “wood” at the centre: the key design element is the abstracted depiction of annual rings, a sign of the joinery's accumulated experience and reliability. Graphic clarity and unembellished typography give the presence momentum and topicality.

The Implementation

Materiality also plays an important role in the production of the business stationery and image brochure: the open, uncoated natural paper with its rough surface creates a link to the pleasant feel of wooden surfaces.
Tischlerei Beckmann logo and wordmark
Image of the Akkurat typeface in bold
Image of the Gravur Condensed typeface in regular and black
Image of business cards, letterheads, envelopes and other business stationery
Person writing on a notepad.
Cover of the brochure with annual rings as key visual concept
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to an initial, no-obligation conversation with you

Christian Malling
Senior Project Manager