Close-up of a printed check pattern.

Corporate Design for the high-quality fashion label Thomas Rath Trousers

BrandingUX DesignUI DesignWeb DesignCommunication StrategyEditorial DesignWeb Development
Two partners find each other: fashion designer Thomas Rath, known for his elegant creations, and trouser specialist Gardeur launch a joint premium brand. The new label Thomas Rath Trousers stands out through exquisite fabrics, high-quality workmanship and lovingly crafted details.

The Task

Trouser specialist Gardeur and Thomas Rath commission us to develop a brand presence for the new premium brand. With its visual identity, the new label is to refer to its origins while at the same time becoming an independent brand.

The Solution

We pick up elements from Rath's label „Semi-Couture“ and develop them further into an independent brand presence. The distinctive line and check patterns as well as a soft colour palette play an important role here.

The Implementation

We design a range of print media, from business stationery to invitation cards and fans to a satin ribbon. We also develop and implement a website as well as various online mailings.
The word and figurative mark of Thomas Rath Trousers against a light background
Overview of the business stationery of Thomas Rath Trousers
Type sample of the new house typeface of Thomas Rath Trousers
Thomas Rath and Gerhard Kraenzle, CEO of Gardeur, cutting a piece of fabric together
Image of two graphic patterns from the new corporate design of Thomas Rath Trousers

Graphic design elements such as lines and checks shape the corporate design of the fashion label Thomas Rath Trousers. The striking structures run through the entire visual identity, from print and web to the product area.

Close-up of unbuttoned trousers with a check pattern on the inside.
Half-open document folder with letterhead inside for Thomas Rath Trousers
Detail view of the letterhead and business card for Thomas Rath Trousers
Website shown on a Mac
Thomas_Rath_Trousers_-_Collection_Fan_Fall_Winter_2013
Closed gift box with logo print and graphic pattern on the side panel
Opened invitation card for an event in the Thomas Rath Trousers showroom

The premium trousers from Thomas Rath Trousers are presented particularly effectively in the stylish, high-quality gift boxes.

A satin ribbon with embroidered logo lies in a wine glass
Close-up of the hangtags on the waistband of two pairs of trousers.
Close-up of a printed band on the cover of a lookbook.
Two different lookbooks lying closed side by side
The inside of the lookbook, opened out on a table
The combination of large-scale and small images creates a tension in the layout.
Thomas_Rath_Trousers_FW2013
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to an initial, no-obligation conversation with you

Christian Malling
Senior Project Manager