Sophie Hofer of Soho Weddings looks after a bride preparing for her wedding.

Corporate Design for wedding and event planner Soho Weddings

BrandingBrand StrategyCorporate DesignUX DesignUI DesignWeb DesignCommunication StrategyEditorial DesignWeb Development
Making the most beautiful day in a couple’s life as stylish, unique and unforgettable as possible – that is Sophie Hofer’s dream job and calling. Thanks to the new Corporate Design, her stylistic confidence, organisational talent and the high quality of her work are also reflected in external communication.

The Task

Sophie Hofer has been a successful wedding and event planner for several years. To establish herself in the highly competitive market in North Rhine-Westphalia and beyond and to appeal to a target group in the mid- to high-price ­segment, clear, high-quality brand ­communi­cation is needed.

The Solution

We give the name a fresh stage: the unfussy, modern wordmark radiates style and order. The colour combination of a soft vanilla tone with a strong strawberry red anchors the Corporate Design unmistakably in the world of weddings.

The Implementation

Alongside the wordmark, we design the business stationery using high-quality Gmund paper, a special colour and an embossing tool. For the website, we develop a key visual with objects related to wedding planning.
Newly designed combination mark by arndtteunissen for the client Soho Weddings.
Overview of the business media of the new visual identity of the wedding planner
A leaflet in the corporate design for the wedding planner Soho Weddings
Laptop showing a screenshot of the Soho Weddings website
Sample text in the in-house typeface defined in the corporate design of wedding planner Sophie Hofer
A bridal couple holding hands
A decorated table at a wedding
A sticker embossed with the logo using embossing pliers
Detail shot of Sophie Hofer's business cards, printed on high-quality paper with a special colour

Soho Weddings online

With the anchor menu, visitors can scroll straight down to the relevant topic on the page. The key visual consists of objects related to wedding planning: from everyday organisation with office items to table decoration and decorative elements on the wedding day. The geometric arrangement of the objects illustrates Sophie Hofer’s organisational talent – she sets the framework around a wedding and confidently brings everything into the right order. Coloured boxes show the services of the individual packages at a glance. The different colour blocks separate the various topic areas from one another. In the footer, visitors go directly to the social media profiles of Soho Weddings.
Screenshot of the entire services subpage on the Soho Weddings website
A laptop shows the home page of the Soho Weddings web presence
The basic layout of the website is very flexible, so every subpage can be designed variably.
Structure of the grid for the Soho Weddings web presence
A tablet shows the header area of the references page on the Soho Weddings website
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to an initial, no-obligation conversation with you

Christian Malling
Senior Project Manager