Corporate design for the company Herzblut
BrandingBrand StrategyCorporate DesignUX DesignUI DesignWeb DesignCommunication StrategyEditorial DesignWeb Development
The investment company Herzblut receives a brand identity that catches the eye. People with new ideas feel directly addressed by it and approach the collaboration with motivation.
The task
Young entrepreneurs often lack the budget to establish themselves as an independent brand alongside their competitors. Herzblut is the modern form of corporate investment. Through creative services, it supports start-ups in particular, as well as established brands. We were commissioned to address bold ideas directly with a unique corporate design.
The solution
The friendly and clear brand identity gets to the heart of what matters in corporate investment. A friendly and consistent colour scheme reflects motivation and experience. Visual elements are used generously and boldly. Fresh "business wisdoms" explain the approach and so give people the courage to take the next step.
The implementation
We design the word/figurative mark and develop design rules for the entire business stationery. A modern website and a custom icon system for presentations or brochures are part of the package, as is a goodie bag for a press event.
The sturdy card was given a high-quality coloured edge as a finishing touch.
Based on the visual characteristics of the figurative mark, we developed our own icon and shape language.
For a bolder application, the primary colour yellow is used in combination with a black version of the logo.
We look forward to a no-obligation initial conversation with you
Christian Malling
Senior Project Manager