A green, orange and blue gradient is the key visual element of the corporate design for the Genossenschaftsverband

Corporate Design for the Genossenschaftsverband – Verband der Regionen

BrandingBrand StrategyCorporate DesignCommunication StrategyEditorial DesignBrand Spaces
The Genossenschaftsverband – Verband der Regionen e.V. advises, supports and trains companies in banking, agriculture, and commercial service and trading cooperatives. The focus is on the wellbeing and strengthening of its 2,900 member cooperatives.

The Task

Following the merger of the Rheinisch-Westfälischer Genossenschaftsverband and the Genossenschaftsverband from Frankfurt, a new brand identity is to be created. It is to unite the fundamental values of both associations and convey them purposefully both internally and externally.

The Solution

A new logo, consisting of a wordmark and a pictorial mark, reflects the diversity of the “Genossenschaftsverband – Verband der Regionen”. To nevertheless retain the traditional aspect, the colours blue, green and orange are merely refreshed and thus stand for modernity and innovation.

The Implementation

The three economic sectors of commerce, banking and agriculture are reflected in the pictorial mark, while the wordmark stands for the association's unifying strength. The colours blue, green and orange are used as a key visual in the form of a gradient, representing dynamism and flexibility.
Wordmark and symbol for the Genossenschaftsverband Verband der Regionen, designed by arndtteunissen

Important components of the Corporate Design are extensive infographics, tables and charts. These are presented in various colour codes with graduated saturation levels and are used for the specialist associations.

The business stationery in the new corporate design of the Genossenschaftsverband
Infographics, icons and tables in the house colours, designed by arndtteunissen for the client Genossenschaftsverband

PowerPoint presentations

The employees of the Genossenschaftsverband have a comprehensive template at their disposal for preparing presentations. A template in its respective colour is assigned to each department.
PowerPoint slides for the Genossenschaftsverband, shown as an example in orange for the commercial division

Other bodies

The logo is adapted for the other bodies of the Genossenschaftsverband. The pictorial mark remains, and the respective wordmark and the claim are set in the same typeface and size as the wordmark “Genossenschaftsverband”. Only the addition “Verband der Regionen” is applied.
Wordmark and symbol of the Berufsakademie für Bankwirtschaft, designed by arndtteunissen

Executive board media

Refined media are used for the executive boards of the Genossenschaftsverband. The logo is embossed in silver hot foil on a special paper with a linen texture.
Genossenschaftsverband_business-cards_board_Mockup_LIS
Handwritten complimentary cards and a bag of biscuits as a promotional gift from the Genossenschaftsverband

Design concept for print media

Several brochure covers showing how the Genossenschaftsverband key visual is used
The two house typefaces from the corporate design created by arndtteunissen for the Genossenschaftsverband
Several sample pages show the grid and structure of the brochure concept for the Genossenschaftsverband

Wayfinding system and advertising technology

In addition to flags, numerous foils serve as a wayfinding system at the various locations of the Genossenschaftsverband. A press wall, as well as roll-ups and beach flags for events, are also available.
Advertising materials for the Genossenschaftsverband in the new corporate design: press wall, square flags, counter
The logo of the Genossenschaftsverband is applied as vinyl on an outdoor metal sign
In the reception area of the Genossenschaftsverband, the new logo is displayed large on an acrylic sign

Documents and forms

Various forms and documents for the Genossenschaftsverband in its own corporate design
An open magazine with a job advertisement from the Genossenschaftsverband lies on a desk
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to a no-obligation initial meeting with you

Christian Malling
Senior Project Manager