Interactive annual report for the consulting and investment house Droege Group
Web DesignCommunication StrategyMotion Design
The Droege Group is a consulting and investment house based in Düsseldorf. Founded in 1988, it now has 70,000 employees worldwide. The family business maintains close ties with art: its collection now comprises over 2,000 works – including pieces by Gerhard Richter, Georg Baselitz and Andy Warhol. Behind this lies the philosophy that engaging with art encourages people to look closely and trains employees' critical perception.
The Task
The brief, as open as it was challenging: an interactive annual report that represents the company's critical and art-loving stance and makes the best possible use of the potential of contemporary media.
The Solution
The result is an unconventional annual report in the form of an interactive film, in which the emotional and engaging communication of content takes centre stage. The heart of the film consists of interview sequences with key figures from the company. Detailed information is available in the form of infographics via the menu.
The Implementation
Based on the content supplied, we develop a storyboard and the design of the interface. Implementation takes place in close collaboration with a film production company. The film is available online, but was also produced as a DVD.
Works from the Droege Group's high-calibre art collection can be seen in the background.
Making of
The film sequences were created in close collaboration with a film production company.
We look forward to a no-obligation initial meeting with you
Christian Malling
Senior Project Manager